Today in the development meeting at Kashless.org we were discussion our \TALK feature. Basically the user support forums. A skinned implementation of Vanilla forums. When initially setting up the site I added discussion forums because everyone else had them. Also they seemed a good way to do customer support, answer FAQ questions and allow your community to interact with each other. I installed and maintained them myself. But then we installed TenderApp for customer support ticketing. TenderApp is private labeled as well, but has the advantage of single sign-on and integration into our development ticketing process to fix bugs. So \Talk languished without our attention and requiring a separate log-on. Last week there were a couple posts there and two e-mails directly to me asking “hey are you guys here?”
There was a dull pain growing in the back of my head. “Is a half implemented, unsupported feature better than no feature at all?” “What is the real goal of having discussions forums?” “Is the site better with or without them?” The feature was poorly integrated into the site without clear goals and lacking company support. Since we implemented Vanilla we also integrated FaceBook and Twitter which provide some of the community building aspects we had hoped to get through the forums. It was clear to me that in the rush to check the feature box we had half assed it. That led to a couple decision points
#1: Keep current feature implementation? yes/no
#2: Upgrade current discussion boards for cleaner technical integration? yes/no
#3: Allocate Customer Service resources to make the discussion boards active and engaging? yes/no
#4: Is \TALK fulfilling our customer service goals? yes/no
#5: Is \TALK fulfilling our community building member to member goals? yes/no
At Kashless, we like to have pride in everything on the site and be providing incremental member value with each thing we do, so the answers (after lots of spirited discussion) were:
#1: NO, remove \TALK from site
#2: NO, Vanilla doesn’t allow for single sign-on with our application, has a different look and feel and would require duplication of effort now being devoted to TenderAPP, so upgrading would not achieve any benefit.
#3: NO, customer service resources are better spend fully supporting TenderApp for customer service.
#4: NO, customer service is being well delivered through TenderApp.
#5: NO, community building goals are being pursued through Twitter, FaceBook and other applications at this time. At some point in the future if we can design a well integrated set of features for member to member community building as part of Kashless.org, think about adding it then.
I would rather focus on great integration and support for features that provide clear member value than to simply have a box checked on a feature list somewhere. In this case, taking the discussion boards out is best.
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